Online Casinos, Sports Betting, Gambling Reviews

KUALA LUMPUR - Korea and Taiwan formed two of the world's largest online gaming markets, the market research firm said in a statement. The study, which spanned seven countries including Malaysia, showed Korea as the single biggest online gaming market in the region with a 54% market share, while Taiwan had 26%.

The subscription revenue indicated that online gamers willingly forked out money to play on the Internet with other gamers. "Online gaming brings a personalized experience that no other interactive content is capable of," said Jun-Fwu Chin, software research analyst at IDC Malaysia

"Gamers are using it as a new platform to 'chat' with others and widen their social circle. Online gamers trade goods, eradicate bad guys and accomplish missions together. "There are even reports that online characters marry each other! Such is the draw of the personalized online gaming experience," he said.

The Korean online gaming market was one of the most mature in the world, according to IDC. North Asia, which consists of China, Taiwan and Hong Kong, captured 45% of the total market share in the survey.

These three countries have also developed into a promising destination for enterprising Korean online gaming service providers who are looking to venture into foreign markets. The online gaming industry promises to be a huge revenue generator for vendors in the supply chain, IDC said in its statement.

The value chain components of online gaming are made up of service providers, Internet service providers, data communications equipment vendors, and storage, server and database software vendors.

"Online gaming utilizes a pay-per-use business model, pointing to huge revenues generated by the service providers," said Chin. "Game merchandisers are also cashing in on the popularity of game characters, and there are even talks of building theme parks based on these Internet games in North Asia," he said.

Market demand for online games comes mainly from teenagers and youths as they spend a lot of time on the Internet. The popularity of online games is spread by word of mouth, and this accelerates the awareness of "in" games, IDC said.

To maximize revenue opportunities, each component of the online gaming value chain should remain aware of each other's needs and work with one another to provide users with a superior gaming experience. More importantly, they should look to reap the benefits of longer-term but significant revenue opportunities, IDC added.

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